Make 5GHz Great Again
Sometimes you don´t get it even if it´s right in front of you.
It is well known how this ended up – we introduced the TwistPort™ and industry changing products in October 2014 at WISPAPALOOZA 2014 in Las Vegas. To be honest, I was still thinking it was an immense risk for RF elements. As a company we were not in a good shape for a potential breakthrough back in 2014. Our angel investor was no longer able to support us, we had operational cash issues (as many start-up companies have), we were before the next round of fund raising and the team was pretty exhausted. Everything screamed: wrong time, wrong place, don´t do it. But despite all of the above, I was completely convinced that we had something able of changing the industry forever.
Why we were so confident? First of all, we were addressing multiple important problems with one simple solution. Problem #1 every WISP is dealing with: RF pollution. RF pollution has many different names and symptoms. Not enough spectrum, high noise floor, noisy area, etc. We were solving the issue at it´s root, dealing with the source of the problem, not with it´s consequences. Yes, there was the flipside to the coin: it required fundamental change, re-design of how antennas and radios function together. A totally different approach to how they are deployed. Game changing in it´s true meaning. But history has many examples showing that this is proven way how to improve things to the whole new level.
While long lasting internal discussions about the new invention, I realized that prior to being able to change the industry paradigm, we needed to change our own. Honestly, this was the most difficult part for many in our Team including myself. Yet, the change itself took just a moment, and suddenly you see huge opportunity where others see huge risk. We became different company from that moment. Magic.
One possible implication of Bushido code says, that you should value and respect a good opponent. Skilled enemy pushes you to improve your own skills. Skilled enemy keeps you sharp. Let´s see, if among plethora of new waveguide products, somebody will bring new spirit to the game. In any case, You can rely on us moving forward and showing up new products that will make the world a better place :). See you soon at WISPAPALOOZA 2018 in Las Vegas!
What is your opinion? Feel free to post comments and feedbacks.